Shoe Selling 101

First of all, thank you for your interest in the shoe list service.

To set proper expectation for this shoe list, please carefully review the following guidelines. If you have any questions, please feel free to leave us a voice message using a recording tool found near the bottom of this page.

Now let’s get started.

Brand Restrictions

In general, newer shoe sellers tend to find restrictions on selling popular shoe brands, Nike, Adidas and so on. The good news is that not all brands are restricted and it will take some efforts to find out which brands are open to you and it’s worth noting that this varies from seller to seller. Amazon tends to open up more shoe brands for sellers to sell if they continue to sell more items and maintain excellent seller performance metrics. In light of this, newer shoe sellers should check brand restrictions on regular basis and over time, many sellers find more brands are no longer restrictive. If you want to get ungated in certain brands within a shorter period of time, we now offer legitimate white-hat ungating service that’s 100% Amazon TOS compliant. 

Sales Ranks

Since Jan.26, 2017, Amazon has rolled the shoe category under the bigger Clothing Shoes & Jewelry category. As a result, the sales rank for shoes all appear to be much higher than before. The shoe list has now adopted a new 200K (vs. previous 30K) sales rank as the default upper limit. Shoes have variations and often these variations of a model share a single sales rank.


Shoes come in variations. Popular sizes for men are 9 – 12, with half sizes in between. For women, it’s 7 – 10. For kids, size 10 – 12, then 1 – 3. For shoe width, Medium. At the beginning, stay with popular sizes.


Tools exists to help make better buying decisions while saving time in sourcing. One tool we highly recommend is RevSeller, a chrome extension that provides you with essential data for shoe sourcing. Note: we are not an affiliate of this tool and we mention that to you because we’ve found it very helpful in our own shoe sourcing.


Shoes are expensive to source, e.g. avg. buy cost is $45 for shoes on the list. Every shoe comes in different sizes and colors, so the buying cost can really easily add up! That means one would need sizable capital to begin with. $1K monthly budget is recommended for any attempt to create consistent income stream from this category.


Be prepared for selling a pair of shoes in 2 – 3 months, sometimes even a bit longer. Shoes take time to sell. One should not expect fast return on shoes. Other categories will be more appropriate if fast ramp-up in capital is the main focus. Be prepared to spend at least 6 months to ramp up in number of SKU and QTY.


Shoes has a nominal 12%-15% return rate, higher than any other category. 90%+ of the return will be put back on shelf to be sold as new, but there is a return fee associated with every return. Personally I have had return rate as high as 25% and they were mostly due to fitting issue. Return also means delaying in time for the shoe to be sold.


The shoe list is not a “hand you the fish” list, so in order to generate consistent income from selling shoes, one needs to learn how to source and sell and not be discouraged when some shoes are not selling as expected. One needs to learn how to evaluate the finds on the shoe list according to one’s own goal and criteria. The list only aims to save one’s time in finding shoes that have high profitability potential.

Now or Later

One should have been actively selling on Amazon for at least 6 months. Think of selling shoes as an advanced level of selling on Amazon. One should consider and invest in some kind of personalized coaching if one is serious about staying in selling shoes for the long haul.


Re-invest the profit in sourcing more shoes can accelerate your growth.


I’ve done multiple webinars on shoe selling and you will find them helpful as you learn. They were done over the years, but many aspects on shoe selling are still very much relevant today.

Webinar #1

Webinar #2

Webinar #3


What to do next?

Option 1:

Do you have any questions regarding the above guidelines? If so, we love to hear from you. You can either use the chat bot found at the lower right corner of every page, or leave us a voice message using the recording tool found below:

Option 2:

On the other hand, if you still think the shoe list is a good fit for you, please sign up for a plan that best suits your need.

Option 3:

If you want to discuss your specific needs with us, you can schedule a 30-min consultation with Quincy. More information about the consultation (including cost) can be found by clicking the icon below:

Option 4:

If you want to try out the list before committing to a subscription, we have the a-la-carte list that might just fit the bill. It’s a one-time purchase for one single list of your choice-no subscription needed.

Option 5:

If all subscription spots are filled, don’t be discouraged. What you can do is put yourself on this waiting list. We will reach out as soon as a spot opens up. Meanwhile, we would love to know more what you are looking for in the shoe list. To do that, this “Help us help you” form can provide some guidance.

We look forward to working with you from the inside!